The JR Purely for Cats Beef Paste is made with 98% beef and comes in a convenient 80g squeeze pouch, offering a smooth, flavourful treat your cat will look forward to.
The Beef Paste is enriched with taurine to support heart and eye health, alongside FOS prebiotic fibre to help maintain healthy digestion, it’s a delicious treat with added benefits.
The Beef Paste is also ideal for travel and trips to the vet, for tooth-brushing training, and for use on a lick mat, including as part of behavioural therapy.
Looking for a different flavour or more healthy treats your cat will enjoy? Discover other creamy treats options, or browse our full range of treats.
Key advantages of Beef Paste include:
- Made with 98% beef
- Added taurine to help support heart & eye health
- Added FOS prebiotic fibre to help support healthy digestion
- Smooth & highly palatable
- Perfect for treating, rewarding & enrichment
- Grain and gluten free
- Highly palatable
- Great as a meal topper or for hiding medication
- Perfect for training, reward and hiding medication
- No artificial flavours, colours or preservatives
- Convenient 80g squeeze pouch
- Complementary treat for adult cats
Product description
- Size: 80g
- Manufacturer: JR Pet Products
- Ingredients: Beef 42%, Beef broth 37%, Beef heart 11%, Beef liver 8%, Potato starch 1.5%, Salt 0.05%
- Technological additives: Fructooligosaccharide FOS 2000mg/kg, Taurine 500mg/kg
- Analytical constituents: Crude protein 9.7%, Crude fat 4.9%, Crude ash 0.7%, Crude fibre <1.0%, Moisture 80.4%
Cat behaviourist advice
Use mousse or paste treats on a lick mat to help calm your cat and provide a fun, enriching experience that boosts their happiness.







